Enjoy the Dark Side with Blk

I’ve just stumbled upon this pretty awesome brand, not only for the minimalism of its logo, but also because is a rather unusual product, black water. If you’re thinking this is some sort of highly industrialised beverage you’re going to be as much wrong as I was when I first saw it, it’s actually black mineral water, yes, real natural mineral water.

The Logo that Should Have Been Stumbled Upon

Back in 2011 StumbleUpon went through a rebranding process which resulted with an amazing update to their overall identity look-and-feel. While I loved the use of the more adventurous reddish in contrast to the odd combination of green and blue, I never quite well understood their choice for the controversial phallic shaped logo, in layman terms, the damm schlong.