Waterstone’s is one of the best known booksellers in the UK and its brand is recognised all over the nation. The bookstore went trough a rebranding by the brand identity firm Venture Three, but recently James Daunt, managing director of Waterstone’s reinstated its former Baskerville serif font with a capital W.
Eurobrand European Brand Institute Logo Eurobrand is an independent brand and patent valuation expert and management consultancy firm, and they have recently examined and valued more than 3,000 brands corporations from all around the world. Guess who got first place in their 2012 ranking? If you are thinking Apple, you got it right! Their brand … Read more Global Top 100 Brand Corporations by Eurobrand
Recently I wrote an article about a city that went advertising-free on Brazign, a blog on the topic of Brazilian design, art and culture. Considering I used to live there, I felt the urge of posting on the topic here too. Actually, writing this article fills me with a mixed feeling of nostalgia and relief. Back … Read more São Paulo No Logo Exposition
One thing I would never expect to see is Microsoft loosing their multi-coloured logo for a more minimalistic and iconic design, but by all means don’t get me wrong, if this Windows 8 new logo design turn out to be the real thing I’ll take my hat off to Microsoft. Regarding branding, it’s certainly the right move.
Back in 1841 two Dutch brothers joined forces to found C&A, nearly eighty years later the clothing retailer open its first German store, and since then C&A prominence on the European market has grown consistently. Today, C&A has stores in most European countries, with more than 1,500 stores spread across the continent different nations and … Read more C&A Reveals a Minimalist Direction with Renewed Logo