Waterstone’s is one of the best known booksellers in the UK and its brand is recognised all over the nation. The bookstore went trough a rebranding by the brand identity firm Venture Three, but recently James Daunt, managing director of Waterstone’s reinstated its former Baskerville serif font with a capital W.
Eurobrand is an independent brand and patent valuation expert and management consultancy firm, and they have recently examined and valued more than 3,000 brands corporations from all around the world. Guess who got first place in their 2012 ranking? If you are thinking Apple, you got it right! Their brand is valued by Eurobrand at 100.239 billion euros.
Recently I wrote an article entitle São Paulo Goes Advertising Free over Brazign, a blog on the topic of Brazilian design, art and culture. Considering I used to live there, I felt the urge of posting on the topic here too. Actually, writing this article fills me with a mixed feeling of nostalgia and relief.
One thing I would never expect to see is Microsoft loosing their multi-coloured logo for a more minimalistic and iconic design, but by all means don’t get me wrong, if this Windows 8 new logo design turn out to be the real thing I’ll take my hat off to Microsoft. Regarding branding, it’s certainly the right move.
The C&A new logo. Back in 1841 two Dutch brothers joined forces to found C&A, nearly eighty years later the clothing retailer open its first German store, and since then C&A prominence on the European market has grown consistently. Today, C&A has stores in most European countries, with more than 1,500 stores spread across the … Read more C&A Reveals a Minimalist Direction with Renewed Logo