Embraco Launches New Identity Worldwide

Founded in 1971, Embraco is a global company, with factories in Brazil (headquarters), Italy, China and Slovakia. World leader in the hermetic compressors for cooling systems, product and development has always been a priority for the company. Despite Embraco’s global market dominance, little attention was paid to its brand, a scenario that intrigued senior management. Consequently, Interbrand was given … Read more Embraco Launches New Identity Worldwide

The Logo that Should Have Been Stumbled Upon

StumbleUpon Alternative Logo

Back in 2011 StumbleUpon went through a rebranding process which resulted with an amazing update to their overall identity look-and-feel. While I loved the use of the more adventurous reddish in contrast to the odd combination of green and blue, I never quite well understood their choice for the controversial phallic shaped logo, in layman terms, the damm schlong.