Embraco Launches New Identity Worldwide

Embraco Logo

Embraco’s identity designed by Interbrand.

Embraco Business Card

Embraco’s business card.

Embraco Packaging Design

Embraco’s packaging design.

Embraco Leaflets

Embraco leaflet design.

Embraco Typography

Embraco beau sans typography design.

Founded in 1971, Embraco is a global company, with factories in Brazil (headquarters), Italy, China and Slovakia. World leader in the hermetic compressors for cooling systems, product and development has always been a priority for the company.

Despite Embraco’s global market dominance, little attention was paid to its brand, a scenario that intrigued senior management. Consequently, Interbrand was given the challenge of transforming Embraco’s brand into a valuable asset.