Kraft renews its logo with a lowercase type. Kraft old higher case logo. The Kraft logo that was abandoned. Kraft is one of the most well know brands in the food industry, and just in the rare case you have been living under a rock, that’s the company that owns several popular product brands such … Read more Kraft New Logo Goes Back in Time and Turn Lowercase
Renhand is a Moscow-based engineering group which main activity is providing services in the field of engineering systems of residental and industrial facilities, including design, equipment selection and installation, commissioning, service and support.
While browsing Design Soak, I stumbled on this pretty awesome vintage twitter logo based on Storefront font, a type inspired by the 1920s and 1930s American sign painters. The logo was designed by Ale Paul, who also happens to be the founder of Sudtipos, the Argentinian type foundry who created the type.
On September 27th of this year, Asian Paints,—an Indian company that manufactures, distributes and sells paints—revealed their new logo to the world. While the old logo displayed the company’s name in a two colors typographical design, the new simply add a new feature to it with a ribbon-like symbol formed by the letters AP. Asian … Read more Asian Paints Welcoming New Logo
Earlier this year the ubiquitous digital marketplace Shutterstock went trough a logo overhall. Yes, it’s old news, but I felt like mentioning to bring attention to a point I’m constantly advocating for, simplicity. Many brands have been following this same path in this year, have you seen Microsoft Windows 8 logo or the new eBay logo? It seems that companies worldwide are gravitating towards branding minimalism.
Pentagram have put its talented team to wok in the creation of the visual identity and promotional materials for the London Design Festival 2012 for the sixth time in a row. This is one of the most important events in the design industry, visited by designer from all over the world. Here’s what Domenic Lippa, … Read more London Design Festival 2012 Identity Work by Pentagram
After 17 years we’re finally seeing the new eBay Logo, but do not bother checking their website, as it have not being implemented yet. It will go live on the site and in their advertising campaigns later in October. Overall, I really like the new logo.
Brand identity design for Balans gym in Leblon, Rio de Janeiro created by Tuut.
Do you know that I big fan of minimalist identity design? No, so yes I really am, and that’s why I love these minimalist NFL logos created by Matt McInerney. C’mon, wouldn’t you prefer to live in a word where people pay more attention to sports and less to flamboyant identities?
There’s a lot of controversy when it comes to crowdsourcing websites, and after thinking about the topic quite a while, I would like to share my thoughts. Most of all, I believe that young designers see these sites as a easy way to get some experience, build some portfolio and perhaps—with a bit of luck—make … Read more Should You Design Logos for Crowdsourcing Websites?