London Design Festival 2012 Identity Work by Pentagram

London Design Festival 2012

London Design Festival 2012

London Design Festival 2012

London Design Festival 2012

Pentagram have put its talented team to wok in the creation of the visual identity and promotional materials for the London Design Festival 2012 for the sixth time in a row. This is one of the most important events in the design industry, visited by designer from all over the world. Here’s what Domenic Lippa, the lead designer behind this project, have to say.

Yet again its been a pleasure to have collaborated with the London Design Festival on this year’s graphics, but in particular working with Ben Evans and John Sorrell. The theme for this year was an obvious decision considering it is the Festival’s tenth year. As with previous years we collectively agreed on a strong and bold execution of the theme by just concentrating on different ways of saying 10 – whether by using the numerals, symbol or the word itself.

If you don’t want to loose it, be sure to visit between 14th and 23rd of September, with hundreds of events open to the public. As you may suspect, the even will be in London, pun intended, and you can find more information over the London Design Festival website.