Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Varig Rebranding Exercise by Leo Porto

Created by New York-based designer Leo Porto, this rebranding exercise visits the very first Brazilian airline, VARIG, which was closed back in 2007. Sadly, as this new design would look really awesome, especially the airplane tail with a pure black.

VARIG was the first airline founded in Brazil, in 1927. From 1965 until 1990 it was Brazil’s leading and almost only international airline. In 2005, Varig went into judicial reorganisation, and in 2006 it was split into two companies. Varig was my favorite airline until it closed for good in 2007. If Varig were to come back as the number one airline in Brazil like it once was, it would have to go through a complete rembranding. The following pages cointain my view of what Varig should look like if it came back to the market.

Leo has many more awesome projects on his portfolio, so be sure to visit it too.