Southeastern Center for Contemporary Art New Logo June 15, 2020January 14, 2011 by Ray Vellest The identity appears in different configurations on SECCA’s stationery. The Southeastern Center for Contemporary Art is an organisation bold enough to push the line of branding a bit forward and with the help of Luke Hayman and his team that’s what they just did by creating a fluid identity design. Brand Identity in Motion The new identity for SECCA is in a constant state of flux. The previous SECCA logo. Via Pentagram.