New Brazilian Government Logo Cause Controversy

Not long after the new Brazilian president Dilma Rousseff was elected, her government have rushed to launch a marketing campaign. The logo was designed by Marcelo Kertesz, creative vice-president at Africa Advertising, and was acclaimed by many as a natural evolution of the previous logo.

However, the slogan “Pais Rico, é Pais sem Pobreza” — which in English translates to “Rich Country, is a Country Without Poverty” — have been criticized by many as redundant, and an assault to creative copywriting.

New Brazilian Government Logo

Brazil Government Logo

Brazilian Government Logo TV Spot

What do you think? Please leave your comments below.