National Geographic 2012 by Lumbre

National Geographic 2012 Identity by Lumbre

National Geographic 2012 Identity by Lumbre.

I‘ve just stumble across this four marvellous short branding films created by Lumbre for National Geographic 2012 identity campaign. My favorite is the one inspired by science with a laboratory aesthetic, the yellow liquid forming the brand frame is quite clever. What’s your favorite?

National Geographic 2012

Via @givemelumbre.