![National Geographic 2012 by Lumbre](https://logoness.com/wp-content/uploads/2011/12/national-geographic-2012-identity-by-lumbre.jpg)
I‘ve just stumble across this four marvellous short branding films created by Lumbre for National Geographic 2012 identity campaign. My favorite is the one inspired by science with a laboratory aesthetic, the yellow liquid forming the brand frame is quite clever. What’s your favorite?
National Geographic 2012
Via @givemelumbre.