What makes a good logo? Put in the simplest terms, a good logo must be appropriate to its own purpose, be able to adapt to a wide range of sizes and materials while simple enough to stand the passage of time and be fairly easy to remember.
Swiss designer Dave Spengeler got tired of the same old logo design cliches and created this rather humorous blog entitled Hipster Branding where he publish adaptations of well know logos with a hipster-inspired style.
Here’s a montage showcasing Paramount Pictures logo evolution during 100 years in show business.
Back in 1841 two Dutch brothers joined forces to found C&A, nearly eighty years later the clothing retailer open its first German store, and since then C&A prominence on the European market has grown consistently. Today, C&A has stores in most European countries, with more than 1,500 stores spread across the continent different nations and … Read more C&A Reveals a Minimalist Direction with Renewed Logo
The Southeastern Center for Contemporary Art is an organisation bold enough to push the line of branding a bit forward and with the help of Luke Hayman and his team that’s what they just did by creating a fluid identity design.
When you’re working with a designer, it’s essential to write a detailed briefing before the beginning of your project. It is trough the briefing that business owners and marketing professionals know exactly the results they want to achieve, and it’s where the designers will look for to acquire the necessary information to do their work. … Read more How to Write a Design Briefing?