Tesco Every little horse, a new slogan? Well, yes, according to the Twitterverse! It seems that every single connected person in UK went bonkers sharing horse-jokes on Twitter after learning that Tesco beef burgers had 25% of horse meat in it. Yes, 25% guys!
Here’s a selection with the best horse jokes, have a laugh!
Is it true about these burgers in Tesco? Or are people just horsing around? #horsepun
— Jon Reynolds (@Jonjamin) January 16, 2013
I hope Tesco were selling those burgers at hoof price #horsepun
— Stuart Provan (@stuartprovan) January 16, 2013
I’ve tried Sainsbury’s and Tesco burgers and I have to say Tesco wins by a nose. #Horse #Tescos
— Tony Cowards (@TonyCowards) January 16, 2013
Horse DNA found in Tesco burgers! ‘Every Little Helps’……I guess.
— Arsene Knows (@olu_sakin) January 16, 2013
Now, on the serious side it. I’m not particularly fond of meat, but whenever I buy some for the rare barbecue time, I really want to be sure that what I’m buying is what it says in the label. This is a branding disaster for Tesco. Can you imagine how much money they invested building their slogan?
If things were not bad as they already are for Tesco, check out this parody video:
If the guys in Tesco’s marketing department don’t address this problem soon with a reassuring campaign, I wouldn’t be surprised if “every little horse” truly sticks to people’s minds.