Sol Sender Talks About Obama’s Logo

Sol Sender Talks About Obama's Campaign Logo

I know that talking about Obama’s logo is old news, but because I’ve just stumbled on this video where VSA Partners‘s creative director Sol Sender talks about Obama’s logo, I thought it was worthy to revisit the subject and share with you guys.

Sender tells the complete story of the logo, from the initial ideas at concept level to the development of many alternatives, including details about the strategy behind it, and great insights about the identity chosen by the campaign, watch it below.