São Paulo Brand Identity Design by Romulo Castilho

São Paulo Brand Identity Design by Romulo Castilho

São Paulo Brand Identity Design by Romulo Castilho

São Paulo Brand Identity Design by Romulo Castilho

São Paulo Brand Identity Design by Romulo Castilho

São Paulo Brand Identity Design by Romulo Castilho

São Paulo Brand Identity Design by Romulo Castilho

This colorful identity design project was designed by Romulo Castilho and comissioned by the São Paulo Tourism Agency to introduce a new identity for one of the largest and most populated cities in the world and help propel the city forward with a unified message as it enters a busy decade with the World Cup and the Summer Olympic Games.

Here’s what Castilho had to said about the project:

In a greater challenge, the diversity in Sao Paulo had to be translated into a strong design. A visual identity system that took into account every possible interaction and application of the brand. The main objective was to promote Sao Paulo as a unique destination full of opportunities, services, and culture. A proposal to enhance its identity, adding confidence and credibility to all its messages. A reflection on a brand’s possibilities.