Rio 2016 Multi-Sensory Paralympic Games Logo

Rio 2016 Multisensory Paralympic Logo Concept Sketch

Rio 2016 Multisensory Paralympic Logo Defined Sketch

Rio 2016 Multisensory Paralympic Logo Finished Heart

Rio 2016 Multisensory Paralympic Logo Heart Shaped

Rio 2016 Multisensory Paralympic Logo Heart Thing

Rio 2016 Multisensory Paralympic Logo Process

Rio 2016 Multisensory Paralympic Logo Work at Tatil

Rio 2016 Multisensory Paralympic Logo Work in Progress

The Rio 2016 paralympic games logo, created by Tátil Design, is most likely the first multi-sensory brand ever made, which was designed in full 3D, adding a whole new level of accessibility, as it can be interpreted by anyone, regardless of a disability.

Excerpt from Design Boom:

The rio 2016 paralympic symbol is accessible to all individuals, as the shape of the logo is one which IPC and Tátil Design believe honors the multisensory necessity of a world comprised of capable people with varied refinements in sense.

Rio 2016 Multisensory Paralympic Logo