Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

Eurovision Song Contest New Logo by Cityzen Agency

The singing spectacle called Eurovision Song Contest is the biggest television occasion in Europe, held every year since 1956. In an attempt to preserve continuity between distinct competitions, a generic symbol was introduced by its organisers in 2004 to be used by all future competitions. While there may have been some value in giving the competition a consistent symbol, freeform brush letters were used by the preferred layout and had several defects.

Eurovision revealed a redesigned version of this symbol last week, recreated by Amsterdam-based Cityzen Agency and lead by Cornelis Jacobs.

Taking an evolutionary strategy, the redesign keeps the heart motifs and areas and a handwritten wordmark its focus on specialized aspects including legibility. The new letterforms are smoother (the old ones needed for the Eurovision wordmark) merely about 5800 vector points and have been rearranged.