This is the sort of identity design I really like, simple yet gracefully designed. Created by Perky Bros, the look-and-feel of this identity reflects its name with perfection. Really great work from the guys at Perky Bros. Here’s an excerpt from their site about this work.
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-1.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-2.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-3.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-4.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-5.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-6.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-8.jpg)
![Bedroc Brand Identity by Perky Bros](https://logoness.com/wp-content/uploads/2012/12/bedroc-brand-identity-by-perky-bros-7.jpg)
Bedroc is about simplifying technology by applying people & ideas rather than fancy widgets. The idea of simplicity is the backbone of Bedroc’s identity—positioning them far & away from the visual conventions of their industry.
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