The NHS is one of the most renowned brands in the healthcare industry, seriously, I’m still to find a brand that gets anywhere close to the love this brand evokes with the public in the UK. But guess what? Everyone that works with it, give a lot of love to it, check out their brand guideline, is one of the most complete guideline I’ve seen in a while. Actually, check this out, the NHS does also have an entire website dedicated to their brand.
Download NHS Brand Identity Guideline.