Liberta brand identity was created by São Paulo-based designer David Galasse, considering the need to be associated with seriousness and responsibility. The yellow-black colour scheme and the typeface Antenna, by Font Bureau, provide the exact match for the required formality.
One interesting fact on this project is that each piece of stationery displays on its back relevant facts about the issue, such as “60 million people today live in conditions of slavery” and “Every 60 seconds a young woman is trafficked for sexual exploitation.”
Liberta is a non-profit Brazilian organisation to raise awareness and help ending human trafficking and slavery. According to its founders Aaron Cohen and Fabiola Castro, Brazil is major participant in an international human trafficking route, but the issue is ignored by the vast majority of Brazilians.