The newest production from the recurring PBS Off Book series unravel the story behind a world of logos and brands. Since the beginning the very dawn of mankind, images have been used to convey messages that surpass their individual literal meaning. Using a visual vocabulary of colors, forms and typography, logo designers work their ways to create unique images to represent companies and companies of all types. The art of logo design documentary features some of the most renowned identity designers of our time, you’ll find interviews with the likes of Stephen Heller, Sagi Haviv, Kelli Anderson and Gerrard Huerta; in their own words they explain the peculiarity of this type of design, how to create something as simple as possible with a long lasting appeal.