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Eurobrand is an independent brand and patent valuation expert and management consultancy firm, and they have recently examined and valued more than 3,000 brands corporations from all around the world. Guess who got first place in their 2012 ranking? If you are thinking Apple, you got it right! Their brand is valued by Eurobrand at 100.239 million euros.
That’s a ginourmous growth of 43.9% when compared to last year ranking!
Steve Jobs was a firm believer in the power of branding, and I have mentioned that was the most important lesson I learned from him. It seems the work he put in building the Apple brand has really paid off. I wonder if Apple will maintaing its position now they don’t have Steve Jobs leadership to guide their marketing strategies around branding efforts.
If you’re curious about the other brands, I’ve listed the top 20 below:
- Apple — € 100.239
- Coca-Cola — € 59.978
- Microsoft — € 53.973
- IBM — €52.637
- Google — €50.603
- PhilipMorris — €48.309
- Procter & Gamble — €47.144
- MacDonalds — €45.847
- Johnson & Johnson — €44.662
- AT&T — €44.494
- China Mobile — €43.983
- Pepsico — €41.569
- Walmart — €35.278
- LVMH — €34.306
- General Electric — €32.168
- Verizon — €30.373
- Vodafone — €28.578
- Kraft Foods — €28.527
- ABInBev — €28.021
- Nestle — €27.473
If you want to see the complete report, check out Eurobrand’s download page.
After reading this article, perhaps you’re thinking that your own brand will never be valued at this level, but the truth is that maybe it will. The above numbers may seem very distant than the reality of the average entrepreneur who approach me for my services, but the truth is that even companies like Apple had to start somewhere.