MIT Media Lab Logo Has 40,000 Variations

MIT Media Lab Logo

MIT Media Lab Logo

MIT Media Lab Logo

Are you frustrated because your clients is asking to see multiple logo versions before choosing one? Well, why not adopting the strategy of the two Brooklyn-based designers behind the creating of the MIT Media Lab logo? Design 40,000 versions!

Looking to break out the constraints of traditional identities, E Roon Kang and Richard The have put their minds to work and the result of the partnership is an algorithm that can create 40,000 versions of the MIT Media Lab in 12 different colors.

MIT Media Lab Logo

Pretty awesome stuff, don’t you think? The least, it does helps to open your mind to try something different every now and then. It works!