Volvo’s New Logo Streamlined with Brand’s Vision

Volvo new logo. Volvo previous logo. Swedish brand Volvo is certainly one of the most famous car manufacturers in the world, and their name has nearly become synonymous with a mix of the quality and safety that their cars have embodied to satisfy even the most cautious of buyers.Although the manufacturing branch of Volvo was … Read more Volvo’s New Logo Streamlined with Brand’s Vision

SBT New Logo Catches Up with Modern Branding Trends

SBT new logo. SBT previous logo. Founded in 1981, the Sistema Brasileiro de Televisão—that is Portugues for Brazilian Television System—or SBT for short is one of Brazil’s most popular television networks. It was founded in 1981 by Silvio Santos, a well-known Brazilian media magnate, and TV personality as the network owners is also a presenter … Read more SBT New Logo Catches Up with Modern Branding Trends

Eurovision Song Contest New Logo by Cityzen Agency

The singing spectacle called Eurovision Song Contest is the biggest television occasion in Europe, held every year since 1956. In an attempt to preserve continuity between distinct competitions, a generic symbol was introduced by its organisers in 2004 to be used by all future competitions. While there may have been some value in giving the … Read more Eurovision Song Contest New Logo by Cityzen Agency

7-Eleven Rebranding by BVD

Earlier this year the Swedish branding agency BVD redesigned the identity of the ubiquitous 7-11 chain of convenience stores by updating its classic look with a re-imagined, much more impressive look-and-feel. The result is an attractive mix of a vintage and modern style. The very first impression you’ll take from it, quite possibly, is the unusual … Read more 7-Eleven Rebranding by BVD

The Illusion of Choice

The above image, entitled The Illusion of Choice, is an interesting illustration on the intricate relationship of ownership in between brands that at a first glance would seem to be nothing but competitors. Whoever put this together did a great job, and if you know who, please let me know so I can share credit. The relationships … Read more The Illusion of Choice