The Logo Brainstorm Book

The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions

by Jim Krause

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Book Description

 

Whether you’re facing a new logo project or you’ve reached a block in your current work, The Logo Brainstorm Book will inspire you to consider fresh creative approaches that will spark appealing, functional and enduring design solutions.

Award-winning designer Jim Krause (author of the popular Index series) offers a smart, systemic exploration of different kinds of logos and logo elements, including:

  • Symbols
  • Monograms
  • Typographic Logos
  • Type and Symbol Combinations
  • Emblems
  • Color Palettes

Through a combination of original, visual idea-starters and boundary-pushing exercises, The Logo Brainstorm Book will help you develop raw logo concepts into presentation-ready material.