• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Logoness

Everything on Logo Design

  • About
  • Contact
  • Blog
  • Subscribe
  • Submit a Link

Waterstone’s Reverts to Original Logo

January 16, 2012 By Ray Vellest 1 Comment

Waterstone's Original Logo

Waterstone’s original logo.

Waterstone’s is one of the best known booksellers in the UK and its brand is recognised all over the nation. The bookstore went trough a rebranding by the brand identity firm Venture Three, but recently James Daunt, managing director of Waterstone’s reinstated its former Baskerville serif font with a capital W.

Waterstones without an apostrophe is, in a digital world of URLs and email addresses, a more versatile and practical spelling. It also reflects an altogether truer picture of our business today which, while created by one, is now built on the continued contribution of thousands of individual booksellers.

Waterstone's Venture Three Re-Branding

Venture Three version.

Via DesignWeek.

Filed Under: Blog, Branding, Logo Design, News

Reader Interactions

Comments

  1. ronzo says

    October 11, 2015 at 9:44 pm

    The pulled quotes claims they pulled the apostrophe, yet the image above still has it in there. Wrong logo?

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Recommended Reading

Sale Logo Design Love: A Guide to Creating Iconic Brand... $26.35
Sale Designing Brand Identity: An Essential Guide for... $37.99
Sale American Trademark Designs (Dover Pictorial... $20.11

Categories

  • Advice (6)
  • Best (274)
  • Blog (168)
  • Books (1)
  • Branding (14)
  • Business (2)
  • Causes (1)
  • Design (3)
  • Experiments (1)
  • Freebies (3)
  • Gallery (5)
  • Humour (5)
  • Innovation (6)
  • Inspiration (28)
  • Interesting (17)
  • Interviews (1)
  • Logo Design (34)
  • Marketing (1)
  • News (19)
  • Opinion (2)
  • Portfolio (1)
  • Productivity (1)
  • Resources (4)
  • Review (2)
  • Showcase (22)
  • Tutorial (1)
  • Typography (2)
  • Video (11)
  • Write for Us
  • Privacy Policy
  • Terms & Conditions

Copyright © 2019 · Logoness