Steve Jobs, back in the day, talking about Apple. If you know little to nothing about branding this video will gives you a good idea of what it is. Perhaps you’ll find some interesting insights for your own business in this video.
Words of Steve Jobs extracted from the video:
Apple, fortunately, is one of a half-dozen best brands in the whole world. … It is one of the greats of the greats. … But even a great brand needs investment and caring if its going to retain its relevancy and vitality…
Steve Jobs Talks About the Apple Brand