Social Media Logos for Breast Cancer Awareness

The logos of three major social media websites were carefully tweaked to help raise awareness for the Breast Cancer Foundation. The tweaks were done by DDB Singapore, and the campaign has a single, simple and brilliant tongue in cheek tagline to remind the users of these websites: “If only you checked your breasts as often.”

It’s a great idea, you only need to think about how many people are constantly checking their smartphones to see if anyone’s left likes, replies or comments on their accounts, and more often than not, give no attention to something as important as breast cancer.