Embraco’s identity designed by Interbrand.
Embraco’s business card.
Embraco’s packaging design.
Embraco leaflet design.
Embraco beau sans typography design.
Founded in 1971, Embraco is a global company, with factories in Brazil (headquarters), Italy, China and Slovakia. World leader in the hermetic compressors for cooling systems, product and development has always been a priority for the company.
Despite Embraco’s global market dominance, little attention was paid to its brand, a scenario that intrigued senior management. Consequently, Interbrand was given the challenge of transforming Embraco’s brand into a valuable asset.