One of the flagship names in tabletop gaming has given its logo a major update to celebrate the launch of its 40th year anniversary edition.
Dungeons & Dragons (abbreviated as D&D or DnD) is a fantasy tabletop role-playing game (RPG) originally designed by Gary Gygax and Dave Arneson, and first published in 1974 by Tactical Studies Rules, Inc. (TSR). The game has been published by Wizards of the Coast since 1997. It was derived from miniature wargames with a variation of the Chainmail game serving as the initial rule system. D&D’s publication is widely regarded as the beginning of modern role-playing games and the role-playing game industry.
The new design makes the ampersand a prominent feature on its own by recreating it in the shape of dragon while giving a lot more breathing room in a central featured position.
This focus on the dragon-shaped ampersand is an attempt to refresh the brand image as well as set aside this anniversary edition from previous ones; although the game’s logo has changed with every edition, this last update is a far more significant than past iterations, which—since 1974—has always being anchored to the left of brandname.