When it comes to customer feedback over logo design projects, there are two very well defined types of feedback which are usually given by two very well defined types of clients. The first will hire you for what you know and trust on your experience to deliver the best for their business. The second will actually design their own logos and rely on you to execute their own ideas, simply because they don’t know how to use a graphic design software.
I’m currently working on a medical related logo design project, so I collected these logos to have a better understanding of what kind aesthetic is predominant in the health industry.
The main characteristic shared by the majority of women’s magazines logos is its type. Each logo is unique in its own way but they pretty much belong to two different categories: sans-serif thick and serif thin.
This font collection is one of my favourites. I have a strong preference for strong types and have used many of these in recent projects. Best of all, it’s very easy to create bold and memorable logos with these types.