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Branding

São Paulo Brand Identity Design by Romulo Castilho

August 12, 2013 By Ray Vellest Leave a Comment

São Paulo Brand Identity Design by Romulo Castilho

This colorful identity design project was designed by Romulo Castilho and comissioned by the São Paulo Tourism Agency to introduce a new identity for one of the largest and most populated cities in the world and help propel the city forward with a unified message as it enters a busy decade with the World Cup and the Summer Olympic Games. Here’s what Castilho […]

Filed Under: Blog, Branding

Varig Rebranding Exercise by Leo Porto

March 25, 2013 By Ray Vellest Leave a Comment

Varig Rebranding Exercise by Leo Porto

Created by New York-based designer Leo Porto, this rebranding exercise visits the very first Brazilian airline, VARIG, which was closed back in 2007. Sadly, as this new design would look really awesome, especially the airplane tail with a pure black.

Filed Under: Blog, Branding, Experiments

Futura Investments Brand Book by Art Department

January 14, 2013 By Ray Vellest Leave a Comment

Futura Investments Brand Book by Art Department

If you’re looking for some inspiration to get your own brand book just right, be sure to check the portfolio a Arbedeen-based design agency called Art Department.

Filed Under: Blog, Branding

Grady’s Cold Brew Iced Coffee Branding & Packaging

April 1, 2012 By Ray Vellest Leave a Comment

Grady’s Cold Brew Iced Coffee Branding & Packaging

Grady’s Cold Brew is a wonderful New Orleans style iced coffee concentrate hand brewed and bottled in Williamsburg, Brooklyn. It can be purchased online for delivery and it is also available at several locations in Brooklyn.

Filed Under: Blog, Branding

Branding Your Facebook Page URL

March 19, 2012 By Ray Vellest 1 Comment

Branding Your Facebook Page URL

Business from all around the world are taking advantage of Facebook to build brand awareness at a very low cost, and considering that Facebook receive an average of 175 million daily visitors, setting up a Facebook Page seems to me as a must-have branding strategy.

Filed Under: Advice, Blog, Branding, Tutorial

5-year-old Analyses Logos

January 30, 2012 By Ray Vellest 1 Comment

5-year-old Analyses Logos

I’ve just stumble upon this quite funny video where Cincinnati, Ohio-based identity designer Adam Ladd ask his 5-year-old daughter her impressions on some popular logos, my favorites are the cheetah, the cheetah and the cheetah.

Filed Under: Blog, Branding, Interesting, Video

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