The Starbucks logo from behind is a very creative approach taken by Douglas Hamilton to reinvent the famous brand for the 100 Sexiest Women in Nonexistence marketing campaign created by FHM Magazine to celebrate nonexistent muses.
Excerpt from Douglas Hamilton website:
Queen of Hearts? Starbucks Mermaid? Statue of Liberty? Every man has a fictional female they secretly fancy but don’t dare mention. This campaign busts the taboo wide open, by asking the public to vote for the Sexiest Woman in Non-existence. The winner will crowned in a historic special issue launching later this year and every year from now on.
It seems to be quite an interesting campaign, but the Starbucks logo from behind is certainly the most interesting bit of it, at least from a branding perspective. Via 9GAG.