On September 27th of this year, Asian Paints,—an Indian company that manufactures, distributes and sells paints—revealed their new logo to the world. While the old logo displayed the company’s name in a two colors typographical design, the new simply add a new feature to it with a ribbon-like symbol formed by the letters AP.
Asian Paints previous logo.
Asian Paints is India’s largest paint solutions provider and Asia’s third largest paint company, with a turnover of Rs. 96.32 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries.
Asian Paints’ Vice President of Sales and Marketing, Amit Syngle, said in a press release that “The change in our brand identity signifies our intent to establish a deeper connect with our customers as well as ensure that the Asian Paints brand is able to stir the consumer’s imagination, ignite their creativity as well as expand their vision to a new vista of possibility. Our new logo conveys those elements with the flowing ribbon formation that creates the ‘AP’ design highlighting the easy flow, smoothness, dynamism and possibility that our solution and offerings will provide. As part of our effort in creating and managing inspiration, we go the extra mile in enabling consumers to design the home of their dreams.”
Mr. Syngle further added, “Our aim is to start our interaction with customers by providing inspiration or managing the inspiration of the customer. As part of the process we must ensure a systematic and seamless one-stop-solution for colour and décor guidance, best labor practices, on time and efficient service delivery and follow-up knowledge on maintenance of their newly painted beautiful homes, thereby alleviating the pain usually experienced in the home renovation process. Ideally the transformation of a consumer’s home is where we would want to extend our partnership through products and services.”